LESS IS MORE campaign

Etat Pur believes that beauty doesn’t come from “all-in-one” solutions, but from care that is precise, pure, and intentional. Only what the skin truly needs, no more, no less.

In a world overloaded with cosmetic ingredients and promises, the brand chooses a different path. Its philosophy is built on clarity and simplicity: active molecules separated from everyday skincare, allowing them to work exactly where they are needed, without overwhelming the skin.

Inspired by this philosophy, Etat Pur turned to art and invited four Bulgarian illustrators, including me, Zdravolina, to visually interpret the idea of beauty in its purest form.

Through illustration, I transformed some of the brand’s most meaningful messages into designs for eco shopping bags, where skincare philosophy meets artistic expression.